I am an Associate Professor in the Department of Communication Sciences and Sociology at the Rey Juan Carlos University (Madrid, Spain). Currently, I am also visiting professor in several graduate programs at Espiritu Santo University (Ecuador), International University of Andalucía (Spain), Nebrija University (Spain), Universidad Científica del Sur (Perú), and CETYS (Mexico).


Ph.D. in Communication from the universities of Huelva, Seville, Malaga, and Cadiz (2014), Extraordinary Doctorate Award from the University of Huelva (2015), and Master in Social Communication from the University of Almeria (Spain). I have postgraduate degrees in Law and International Politics from the Central University of Venezuela and in University Teaching from the Nueva Esparta University (Venezuela). I have a degree in Social Communication, with a mention in Corporate Communications and in Laws from Santa María University (Venezuela).


I currently have published more than 85 articles in high impact scientific journals, about twenty book chapters, and have coordinated and authored multiple works published in prestigious editorials such as McGraw Hill, Tecnos, Pearson, Comunicación Social Ediciones, and Abya Yala, all in my areas of expertise: corporate communication, public relations, digital communication, media competence, critical analysis of the media and gamification.

Teaching experience

I have 15 years of uninterrupted experience as a professor in undergraduate and graduate programs, having been a professor at Santa Maria University (Venezuela), Andres Bello Catholic University (Venezuela), San Martín de Porres University (Peru), University of Santiago de Cali, Politécnica Salesiana University (Ecuador), Isabel I University (Spain), La Rioja International University (Spain), Nebrija University (Spain), Tec de Monterrey (Mexico), and University of Cadiz (Spain). I am currently a collaborating professor of the Interuniversity Doctorate Program in Communication (of the universities of Huelva, Seville, Malaga, and Cadiz) and of the Ph.D. Program in Social Sciences of the Rey Juan Carlos University. In terms of academic management, between 2007 and 2010, I was General Director of Continuing Education and Community Services at Santa Maria University (Venezuela).

International congresses and networks

I have participated as a lecturer in more than fifty international congresses and conferences (Brazil, Chile, Colombia, Ecuador, Spain, Kenya, Finland, Mexico, Peru, Portugal, and Venezuela). I have been a researcher in a dozen R&D projects in Spain, Mexico, Peru, and Venezuela, including international and European projects. At the same time, I belong to networks and research groups such as the Agora Group (PAI-HUM-648) of the University of Huelva, the Euro-American Interuniversity Research Network on Media Competencies for Citizenship (ALFAMED), the Comunicar Group, the Ibero-American Association for Teaching Innovation (IDI), the International Network on Research Education (RISEI), the TRIC Lab, the Openergy Network and the Research Group “Prospects of Multimedia Communication” (PROCOMM) of the International University of La Rioja.

International stays

Between 2018 and 2019, I was a Postdoctoral Fellow at Tecnológico de Monterrey (Nuevo León, Mexico), and between 2015 and 2016, I carried out two international teaching and research stays at Universidad Santiago de Cali (Colombia) and Universidad Politécnica Salesiana (Ecuador). Before completing my Ph.D. (2013), I conducted a one-year research and teaching stay at San Martin de Porres University (Peru).

Scientific publications

Regarding scientific journals, since 2016, I am the associate editor of Comunicar Journal (JCR Q1 and Scopus Q1) and Anàlisi Journal (Scopus Q2). Between 2016 and 2020, I was editor-in-chief of the Journal Retos (Emerging Sources Citation Index and SciELO). I am a member of the scientific committee of the journals Media and Communication (Scopus Q2), Revista Latina de Comunicación Social (Scopus Q2), Index.Comunicación (Emerging Sources Citation Index) and Editor-in-Chief of the Communication Collection of Editorial Sindéresis.