Research
Iconographic-symbolic analysis model of Corporate Visual Identity (CVI): Application test on pharmaceutical companies in Spain
Iconographic-symbolic analysis model of Corporate Visual Identity (CVI): Application test on pharmaceutical companiesin Spain Gráfica (2023), Vol. 11, No. 22. DOI: https://doi.org/10.5565/rev/grafica.259 Romero-Rodríguez, L.M., Castillo-Abdul, B., & Sánchez-Holgado, P. Descarga el archivo
Girl YouTubers: Interaction, creation, and emotions during COVID-19 confinement
Girl YouTubers: Interaction, creation, and emotions during COVID-19 confinement Observatorio (*OBS), 17(1), 2023. DOI: https://doi.org/10.15847/obsOBS17120232171 Gil-Quintana, J., Ruiz Galisteo, A., & Romero-Rodríguez, L.M. Descarga el archivo
Corporate visual identity of financial institutions in Spain: iconographic-symbolic web content analysis
Corporate visual identity of financial institutions in Spain: iconographic-symbolic web content analysis Doxa Comunicación (37) (2023). DOI: https://doi.org/10.31921/doxacom.n37a1754 Sanz Peralta, A., Ortiz Ramos, M., & Romero-Rodríguez, L.M. Descarga el archivo
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers Journal of Management Development (2023), https://doi.org/10.1108/JMD-11-2022-0285 Romero-Rodríguez, L.M., & Castillo-Abdul, B. Descarga el archivo
Digitalization of Corporate Communications: a multi-stakeholder approach
Digitalization of Corporate Communications: a multi-stakeholder approach Corporate Communications: An International Journal (2022), Vol. 28, No. 2, pp. 176-179. https://doi.org/10.1108/CCIJ-03-2023-173 Romero-Rodríguez, L.M., & Castillo-Abdul, B. Descarga el archivo
The Process of The Transfer of Hate Speech to Demonization and Social Polarization
The Process of The Transfer of Hate Speech to Demonization and Social Polarization Politics and Governance (2023), Vol. 11, No. 2. https://doi.org/10.17645/pag.v11i2.6663 Romero-Rodríguez, L.M., Castillo-Abdul, B & Cuesta-Valiño, P. Descarga el archivo
Corporate Social Responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok
Corporate Social Responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok Management Decision (2022). DOI: https://doi.org/10.1108/MD-09-2022-1316 Castillo-Abdul, B., Ortega-Fernández, E., & Romero-Rodríguez, L.M. Descarga el archivo
Integrated research model for web interfaces: toward a taxonomy of quantitative and qualitative analysis for digital native media
Integrated research model for web interfaces: toward a taxonomy of quantitative and qualitative analysis for digital native media Profesional de la Información (2022), 31(6), DOI: https://doi.org/10.3145/epi.2022.nov.19 Tejedor, S., Romero-Rodríguez, L.M., & Codina, L. Descarga el archivo
Happiness management: key factors for sustainability and organizational communication in the age of Industry 4.0
Happiness management: key factors for sustainability and organizational communication in the age of Industry 4.0 Corporate Governance (2022), vol. 22, no. 3. DOI: http://dx.doi.org/10.1108/CG-05-2022-576 Ravina Ripoll, R., Romero-Rodríguez, L.M., & Ahumada-Tello, E. Descarga el archivo