Luis Miguel Romero: The Dilemma of Influencers and Brand Ambassadors

Influencers and brand ambassadors have become a very popular marketing tool in recent years. However, their improper use can lead to a number of risks, such as future reputation problems, inconsistent communication, and fraud. Brands should be aware of these risks when choosing a digital prescriber. It is important that the influencer or brand ambassador is aligned with the brand's personality and that their target audience is appropriate. It is also important to ensure that there is no fraud on social media