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Luis M. Romero-Rodriguez.

Luis M. Romero-Rodríguez is a Professor in the Faculty of Communication Sciences at the Universidad Rey Juan Carlos (Madrid) and visiting/collaborating professor in several graduate and doctoral programs in Spain and Latin America. Recipient of the Napolitan Victory Awards 2021 (The Washington Academy) and the Roblón Emerging Communication Researcher Award 2020.

Luis Miguel Romero Rodriguez vestido con traje de perfil

Apomediation and Disintermediation: YouTube Prescribers on Fad Diets

As a result of the confinements of the COVID-19 pandemic and the sedentary lifestyle due to teleworking, there is an increase in weight gain and dietary carelessness in the population, which leads to an increase in offers of fad diets based on recommendations made by digital influencers. The aim of the study was to examine the characteristics of dietary recommendation videos made by non-health professional prescribers in Spanish and English to understand what patterns are followed by the productions of this type of content and what effects they have on...
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Patterns and Actors of Disinformation: Analysis of Debunked Hoaxes in Spain in 2022

This research examines the patterns followed by disinformation in Spain through the fact-checking activities of Maldita.es, the leading fact-checking organization in Spain. We sought to answer three research questions: 1. What are the predominant topics of the hoaxes debunked by Maldita.es? 2. Who is responsible for the creation and dissemination of these hoaxes? and 3. In what formats and platforms are these hoaxes generally distributed? For this purpose, we conducted a quantitative content analysis of 729 hoaxes fact-checked in 2022 by Maldito Bulo. 40.7% of the debunked hoaxes were related...
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Audiovisual content viewing practices and the psychosocial sentiment of political efficacy in younger audiences from Spain and Mexico

Millennials and centennials are two generations highly involved with social issues at a political and technological level. This interest has been raised in many of these individuals, some members of «woke» communities, a search for politically correct language both in networks and contemporary audiovisual fiction usually consumed on streaming platforms. This study aimed to analyze the psychosocial feeling of political efficacy millennials and centennials have as streaming platform users in Spain and Mexico to determine their predisposition and justification to prioritize their points of view in the face of content...
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Audiovisual in the streaming era: Millennials’ and centennials’ perspectives on cruelty and historical truthfulness

The current audiovisual landscape via streaming is characterized by images loaded with aesthetics and violence. Therefore, the main objective of this study is to decipher the audience’s feelings about the violent and dystopian plots that saturate the current panorama of audiovisual entertainment through a survey aimed at millennials and centennials in Spain and Mexico, who are the viewers who consume the most streaming platforms of the two countries. The results show that viewers do not feel that these series, contrary to what it might seem, cause them sadness or low...
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Impact of Teaching Workload on Scientific Productivity: Multidimensional Analysis in the Complexity of a Mexican Private University

Researchers primarily dedicate their time to teaching in Latin American universities. For this reason, it is essential to determine how teaching time affects (or contributes to) the scientific productivity of researchers working under these conditions. We analyzed the incidence of gender, groups taught at undergraduate and graduate levels, the researcher proficiency level, and the number of thesis students advised, among others, for the impact on the scientific productivity (annual publications) of a group of professors. We analyzed the data using both statistical and regression methods. Contrary to our initial hypothesis,...
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