Research .
Articles and other publications
Media and social .
Scientific social networks and video
Luis M. Romero-Rodriguez.
Luis M. Romero-Rodríguez is a Professor in the Faculty of Communication Sciences at the Universidad Rey Juan Carlos (Madrid) and visiting/collaborating professor in several graduate and doctoral programs in Spain and Latin America. Recipient of the Napolitan Victory Awards 2021 (The Washington Academy) and the Roblón Emerging Communication Researcher Award 2020.
Museum Communication: Strategies and Audiences
21 May, 2025
This study explores how museums in Spain develop and implement communication strategies to connect with their audiences, promote cultural participation, and fulfill transparency obligations. It includes a case study of 36 Spanish museums from various regions and governance models.
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Happiness Management in Internal Communication
21 May, 2025
Happiness Management is a human-centered approach to corporate communication, focusing on employee well-being, emotional experience, and workplace satisfaction. This study presents a validated theoretical guide to apply this philosophy to internal communication strategies.
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AI and Big Data in Journalism Education: Spain’s Gap
21 May, 2025
This study evaluates how journalism education in Spain incorporates artificial intelligence (AI) and big data into university curricula. These emerging fields are redefining how journalists report, verify, and disseminate information.
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Hospital Website Quality: New Model for Spanish Health Centers
21 May, 2025
The Hospital Web Quality Multicriteria Analysis Model (HWQ) is a validated tool to evaluate the digital presence of hospitals. It assesses websites on dimensions like usability, content, aesthetics, and transparency, specifically applied to the top Spanish hospitals.
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Eco-Influencers on Instagram: Content or Fandom?
21 May, 2025
Eco-influencers are social media personalities who promote sustainable lifestyles, often blending activism with product advertising. On Instagram, they have emerged as powerful voices in digital environmental communication.
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