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Media and social .

Scientific social networks and video

Luis M. Romero-Rodriguez.

Luis M. Romero-Rodríguez is Professor of Strategic Communication at the University of Sharjah and a tenured faculty member at Universidad Rey Juan Carlos in Madrid, where he is accredited as Full Professor by ANECA. His research examines strategic communication, digital media, artificial intelligence, media literacy, and disinformation. He leads international research and postgraduate education initiatives connecting Europe, the Middle East, and Latin America.

Luis Miguel Romero Rodriguez vestido con traje de perfil

Internal Corporate Reputation and Employer Branding

A study of 345 employees explains how leadership, communication climate, and motivation shape internal corporate reputation and employer branding.
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TikTok GRWM Videos Commercialize Childhood

A study of 198 TikTok beauty videos reveals how GRWM routines, brands, adult participation, and engagement metrics commercialize youth culture.
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Digital Addiction in Spain and Indonesia

A study of 416 Spanish university students links digital addiction profiles with anxiety, depression, loneliness, self-esteem, and sleep health.
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Digital Addiction and Mental Health in Students

A study of 416 Spanish university students links digital addiction profiles with anxiety, depression, loneliness, self-esteem, and sleep health.
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How Ibero-American Media Portrays Mental Illness

Study of 1,226 news items finds Ibero-American digital media mostly neutral on mental health, with stigma tied to crime, addiction, and simplistic links.
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