Research .
Articles and other publications
Media and social .
Scientific social networks and video
Luis M. Romero-Rodriguez.
Luis M. Romero-Rodríguez is a Professor in the Faculty of Communication Sciences at the Universidad Rey Juan Carlos (Madrid) and visiting/collaborating professor in several graduate and doctoral programs in Spain and Latin America. Recipient of the Napolitan Victory Awards 2021 (The Washington Academy) and the Roblón Emerging Communication Researcher Award 2020.
AImediation: The Rise of AI in Health Communication
4 October, 2025
Discover how generative AI is reshaping health communication through AImediation, redefining informational authority and patient autonomy.
Read More
Political Cynicism in Streaming: Spain & Mexico
4 October, 2025
Study reveals high political cynicism in millennials and centennials in Spain and Mexico regarding streaming content motives.
Read More
Latin American Cinema: Poverty, Violence & Stereotypes
23 September, 2025
Discover how Latin American films portray poverty and violence, and their impact on global perceptions.
Read More
Social Media and Seniors: Trends in Lifelong Media Education
26 June, 2025
This article presents a comprehensive bibliometric analysis of 2,695 publications from 1995 to 2023 on the use of social media by older adults. It highlights leading countries (USA, Spain), institutions (University of Michigan, University of Seville), and prolific authors (Jia Wu, Howard Giles).
Read More
Misleading YouTube Info on Back Pain: Study Warns Users
17 June, 2025
This article explains the results of a recent study on Spanish-language YouTube videos about lower back pain. The research, published in the Journal of Consumer Health on the Internet, found that only 2.9% of videos met acceptable reliability standards.
Read More