Research .
Articles and other publications
Media and social .
Scientific social networks and video
Luis M. Romero-Rodriguez.
Luis M. Romero-Rodríguez is a Professor in the Faculty of Communication Sciences at the Universidad Rey Juan Carlos (Madrid) and visiting/collaborating professor in several graduate and doctoral programs in Spain and Latin America. Recipient of the Napolitan Victory Awards 2021 (The Washington Academy) and the Roblón Emerging Communication Researcher Award 2020.
Social Media and Seniors: Trends in Lifelong Media Education
26 June, 2025
This article presents a comprehensive bibliometric analysis of 2,695 publications from 1995 to 2023 on the use of social media by older adults. It highlights leading countries (USA, Spain), institutions (University of Michigan, University of Seville), and prolific authors (Jia Wu, Howard Giles).
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Misleading YouTube Info on Back Pain: Study Warns Users
17 June, 2025
This article explains the results of a recent study on Spanish-language YouTube videos about lower back pain. The research, published in the Journal of Consumer Health on the Internet, found that only 2.9% of videos met acceptable reliability standards.
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Museum Communication: Strategies and Audiences
21 May, 2025
This study explores how museums in Spain develop and implement communication strategies to connect with their audiences, promote cultural participation, and fulfill transparency obligations. It includes a case study of 36 Spanish museums from various regions and governance models.
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Happiness Management in Internal Communication
21 May, 2025
Happiness Management is a human-centered approach to corporate communication, focusing on employee well-being, emotional experience, and workplace satisfaction. This study presents a validated theoretical guide to apply this philosophy to internal communication strategies.
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AI and Big Data in Journalism Education: Spain’s Gap
21 May, 2025
This study evaluates how journalism education in Spain incorporates artificial intelligence (AI) and big data into university curricula. These emerging fields are redefining how journalists report, verify, and disseminate information.
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