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Un poco sobre mi.

Soy Profesor Titular de la Facultad de Ciencias de la Comunicación de la Universidad Rey Juan Carlos (Madrid), acreditado al Cuerpo de Catedráticos de Universidad (ANECA, España), y profesor invitado y emérito en varios programas de postgrado de España y América Latina. Ganador del Napolitan Victory Awards 2021 (The Washington Academy).

Audiovisual content viewing practices and the psychosocial sentiment of political efficacy in younger audiences from Spain and Mexico

Millennials and centennials are two generations highly involved with social issues at a political and technological level. This interest has been raised in many of these individuals, some members of «woke» communities, a search for politically correct language both in networks and contemporary audiovisual fiction usually consumed on streaming platforms. This study aimed to analyze the psychosocial feeling of political efficacy millennials and centennials have as streaming platform users in Spain and Mexico to determine their predisposition and justification to prioritize their points of view in the face of content...
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Audiovisual in the streaming era: Millennials’ and centennials’ perspectives on cruelty and historical truthfulness

The current audiovisual landscape via streaming is characterized by images loaded with aesthetics and violence. Therefore, the main objective of this study is to decipher the audience’s feelings about the violent and dystopian plots that saturate the current panorama of audiovisual entertainment through a survey aimed at millennials and centennials in Spain and Mexico, who are the viewers who consume the most streaming platforms of the two countries. The results show that viewers do not feel that these series, contrary to what it might seem, cause them sadness or low...
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Impact of Teaching Workload on Scientific Productivity: Multidimensional Analysis in the Complexity of a Mexican Private University

Researchers primarily dedicate their time to teaching in Latin American universities. For this reason, it is essential to determine how teaching time affects (or contributes to) the scientific productivity of researchers working under these conditions. We analyzed the incidence of gender, groups taught at undergraduate and graduate levels, the researcher proficiency level, and the number of thesis students advised, among others, for the impact on the scientific productivity (annual publications) of a group of professors. We analyzed the data using both statistical and regression methods. Contrary to our initial hypothesis,...
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Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram

In the current era of the attention economy, users find themselves in social networks over-saturated with advertising that tends not to catch the public’s attention or have great credibility. In this sense, brands are trying to get closer to their audiences by using non-invasive, user-generated storytelling strategies with a more natural and experience-focused message. This research aims to compare which narrative elements used by the official accounts of 5 Ibero-American nation brands on Instagram and by the users (UGC) of hashtags promoted from those official accounts generate greater organic interaction...
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Journalism on Forced Migration in Latin America: Recommendations from Experts and International Journalism Guides from a Qualitative Study

Wars, insurgent groups, dictatorships, and economic crises are the main reasons for forced migration. Displaced persons, asylum seekers, and refugees often face public stigmatization, as they are treated by the media as a social problem and, in many cases, seen as economic and social threats. This article presents the results of in-depth interviews with expert journalists and researchers from different Latin American countries on the phenomenon of forced migration and its journalistic coverage. Their recommendations are complemented by Qualitative Document Analysis (QDA) of international guides on migration journalism. The findings...
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