Happiness Management in Internal Communication: A Validated Framework

What is it?

Happiness Management is a human-centered approach to corporate communication, focusing on employee well-being, emotional experience, and workplace satisfaction. This study presents a validated theoretical guide to apply this philosophy to internal communication strategies.

Why is it important?

This article explains that integrating Happiness Management into internal communication can enhance trust, engagement, and psychological well-being among employees. According to the research of Romero-Rodríguez and Castillo-Abdul, the lack of emotional and relational dynamics in hybrid work settings after COVID-19 has weakened internal connections and reduced organizational loyalty.

Key Findings from the Study

Research Objectives

• Conducted a systematic literature review (2019–2024) on internal communication and happiness strategies.

• Extracted and validated 103 indicators across 9 dimensions.

• Developed a three-level taxonomy aligned with the core macro-dimensions of Happiness Management.

Methodology

• 479 documents screened → 49 analyzed in depth.

• Dimensions validated by a panel of 13 experts (CVI = 0.86).

• Data visualized using Atlas.Ti and VosViewer tools.

The Happiness-Based Communication Model

The Three Macro-Dimensions

1. Healthy Work Environment

   • Leadership attitudes

   • Communication climate and policies

   • Organizational structure

2. Formation of Positive Personality

   • Peer and informal communication

   • Organizational culture and vision

   • Employee-organization relationship

3. Active Emotional Experience

   • Media and communication platforms

   • Recognition and feedback

   • Employee attitudes and soft skills

Each dimension contains practical variables like empathy, trust, transformational leadership, adaptability, job satisfaction, and feedback systems.

Practical Implications

Why does it matter?

According to the study, internal communication should not only disseminate information but also foster emotional well-being. Effective communication increases:

• Trust in leadership

• Job satisfaction and engagement

• Informal collaboration and peer support

New Standards for Internal Communication

This guide recommends:

• Two-way communication channels

• Recognition systems and positive feedback loops

• Supportive leadership styles and emotional intelligence

• Constant monitoring of workplace environment and psychological safety

FAQs

What is Happiness Management in communication?
It’s the integration of emotional and psychological well-being principles into corporate internal communication to foster trust and engagement.

Why use this model in organizations?
Because it aligns with modern hybrid work realities and addresses emotional isolation, trust deficits, and disconnection.

Can this guide be adapted globally?
Yes. The framework is scalable and useful across sectors aiming to humanize their internal communication.

Final Thoughts

The main findings indicate that internal communication is a strategic lever for workplace happiness and organizational effectiveness. By using the validated Happiness Management framework, companies can cultivate not just productivity, but employee fulfillment, emotional connection, and long-term loyalty.