Streaming Audiences and Political Sentiments in Spain and Mexico

Understanding the Political Impact of Streaming

This article explains how streaming platforms influence the political efficacy, alienation, and cynicism of millennial and centennial viewers in Spain and Mexico. According to the research by Carlos Fernández-Rodríguez, Luis M. Romero-Rodríguez, and Belén Puebla-Martínez, these two Spanish-speaking nations rank among the top ten globally for streaming consumption.

What is it?

Political efficacy is the belief that one’s political actions can influence the system. Political alienation denotes feelings of disconnection from political processes. Political cynicism involves a deep skepticism towards politicians’ intentions. This study investigates how these sentiments manifest in the streaming behavior of young adults.

Why is it important?

The main findings indicate that centennials exhibit a higher sense of political efficacy, often believing that social media activism can influence audiovisual narratives. Conversely, millennials show more political cynicism, perceiving production companies as driven by political or economic agendas rather than genuine social concerns.

How is it applied?

The study utilized a national survey of 998 participants across Spain and Mexico. Respondents answered questions about their attitudes toward streaming content modifications influenced by social media, revealing generational and regional variations in political engagement and trust.

Key Insights from the Study

Efficacy: Centennials Lead

According to the research, centennials are more likely to believe their online opinions can affect streaming content. They see social media as a platform for democratic expression.

Alienation: Mixed Perceptions

Both generations feel alienated, but especially centennials, who suspect that content changes reflect economic motives rather than viewer empowerment.

Cynicism: Millennials Distrust

Millennials tend to believe that streaming giants prioritize political and economic interests over viewer concerns, reflecting a more entrenched cynical worldview.

FAQs

What does the study reveal about generational differences? Centennials are more optimistic and participatory, while millennials exhibit more skepticism and political disengagement.

Do streaming platforms influence political sentiments? Yes. The study shows a clear link between media consumption habits and political feelings like efficacy and cynicism.

Which platforms are associated with higher political engagement? Netflix and HBO users reported higher political efficacy. Amazon Prime and Filmin viewers tended to show lower efficacy and more alienation.

How can this research be used? It can inform media producers, policymakers, and researchers about the political implications of streaming content and audience feedback.

Conclusion

According to the research, streaming media is not only entertainment but also a space for political expression and identity. While centennials are actively using it to influence narratives, millennials remain cautious, reflecting deeper societal trends in trust and political participation.