Posts

AImediation: The Rise of AI in Health Communication

Discover how generative AI is reshaping health communication through AImediation, redefining informational authority and patient autonomy.

Political Cynicism in Streaming: Spain & Mexico

Study reveals high political cynicism in millennials and centennials in Spain and Mexico regarding streaming content motives.

Latin American Cinema: Poverty, Violence & Stereotypes

Discover how Latin American films portray poverty and violence, and their impact on global perceptions.

Social Media and Seniors: Trends in Lifelong Media Education

This article presents a comprehensive bibliometric analysis of 2,695 publications from 1995 to 2023 on the use of social media by older adults. It highlights leading countries (USA, Spain), institutions (University of Michigan, University of Seville), and prolific authors (Jia Wu, Howard Giles).

Misleading YouTube Info on Back Pain: Study Warns Users

This article explains the results of a recent study on Spanish-language YouTube videos about lower back pain. The research, published in the Journal of Consumer Health on the Internet, found that only 2.9% of videos met acceptable reliability standards.

Museum Communication: Strategies and Audiences

This study explores how museums in Spain develop and implement communication strategies to connect with their audiences, promote cultural participation, and fulfill transparency obligations. It includes a case study of 36 Spanish museums from various regions and governance models.

Happiness Management in Internal Communication

Happiness Management is a human-centered approach to corporate communication, focusing on employee well-being, emotional experience, and workplace satisfaction. This study presents a validated theoretical guide to apply this philosophy to internal communication strategies.

AI and Big Data in Journalism Education: Spain’s Gap

This study evaluates how journalism education in Spain incorporates artificial intelligence (AI) and big data into university curricula. These emerging fields are redefining how journalists report, verify, and disseminate information.

Hospital Website Quality: New Model for Spanish Health Centers

The Hospital Web Quality Multicriteria Analysis Model (HWQ) is a validated tool to evaluate the digital presence of hospitals. It assesses websites on dimensions like usability, content, aesthetics, and transparency, specifically applied to the top Spanish hospitals.

Eco-Influencers on Instagram: Content or Fandom?

Eco-influencers are social media personalities who promote sustainable lifestyles, often blending activism with product advertising. On Instagram, they have emerged as powerful voices in digital environmental communication.