https://www.romero-rodriguez.com/wp-content/uploads/2023/12/diet-695723_1280.jpg 853 1280 Luis M. Romero Rodríguez https://www.romero-rodriguez.com/wp-content/uploads/2023/05/logo-rr-295x70-1.png Luis M. Romero Rodríguez2023-12-29 16:36:352023-12-29 16:36:37Apomediation and Disintermediation: YouTube Prescribers on Fad Diets
As a result of the confinements of the COVID-19 pandemic and the sedentary lifestyle due to teleworking, there is an increase in weight gain and dietary carelessness in the population, which leads to an increase in offers of fad diets based on recommendations made by digital influencers. The aim of the study was to examine the characteristics of dietary recommendation videos made by non-health professional prescribers in Spanish and English to understand what patterns are followed by the productions of this type of content and what effects they have on the interaction they receive. An exploratory walkthrough method analysis was applied to define the variables of a codebook, followed by a content analysis of a sample of 50 videos published between January 2020 and July 2021. Most of the videos are published in the first months of the year, probably aimed at users seeking to reduce the weight gained during Christmas. The productions were characterized by having a very personal tone, informative and with relatively plural information, sometimes addressing the risks of diets or slimming products, and, although recommendations abound, the voices of experts are not frequent. The products and diets addressed in the videos often have a high health risk and do not involve practices recommended by experts, so although sometimes their contraindications or associated risks are pointed out, the promotional component and the search for traffic to the channel seem to be more relevant factors than public health in these videos.
https://www.romero-rodriguez.com/wp-content/uploads/2021/04/sam-moqadam-l9VjM-Pp7-M-unsplash-1.jpg 215 320 Luis M. Romero Rodríguez https://www.romero-rodriguez.com/wp-content/uploads/2023/05/logo-rr-295x70-1.png Luis M. Romero Rodríguez2023-08-29 09:02:362023-12-28 12:37:54How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content
The current media environment is complex and has important effects on all aspects of life, including beauty and health. In this sense, YouTube has become one of the main contexts for the dissemination of tutorials and content related to medical procedures such as the application of Botox. Thus, the present study constitutes the first exploratory analysis of YouTube videos in Spanish related to this procedure. A preliminary analysis of 221 YouTube videos yielded a final sample of the 50 most viewed videos within this genre. The analysis was carried out through a quantitative content analysis assessing the popularity of the videos, contact and emotive strategies by the creator, the credibility conveyed, and the characteristics of information about the procedure itself. Results suggest that these influencers align with mainstream Internet celebrity culture in practices that aim at increasing their following and views, as well as calls for subscriptions and visits to other platforms and profiles. Moreover, they include different strategies to establish their credibility but emphasize personal experience. The positive portrayal of the procedure, including positive emotions and content that highlights the benefits, is interesting and supports the commercial nature of much of the content.
https://www.romero-rodriguez.com/wp-content/uploads/2020/12/Betting-Alcohol.jpg 213 323 Luis M. Romero Rodríguez https://www.romero-rodriguez.com/wp-content/uploads/2023/05/logo-rr-295x70-1.png Luis M. Romero Rodríguez2023-08-29 07:59:402023-12-28 12:40:29Alcohol and Betting Radio Advertising in Spain. A Comparative Analysis of the Minor’s Protection Time Slot from a Media Responsibility Perspective
This article studies the process of demonization, its consequences, and how social media contribute to the formalization of its axiology. The demonization of societies aims to create social subjects that fit into the idea of the “other” by exposing them to compulsory invisibility. This research’s main objective was to examine how demonization is used as a weapon of oppression to devalue specific individuals through the hashtag #StopIslam and Instagram’s role in this process. The methodology used for this purpose has consisted of an empirical and quantitative analysis of the most recent (1 January 2020–31 July 2020) posts on Instagram with #StopIslam, analyzing the images and the content. The study has determined how, through social media manipulation, erroneous ideas are transmitted that prevent the Islamic collective’s integration, especially in European countries. The conclusions will reflect hate speech and how the Islamic world’s demonization results in the Muslim community’s stigmatization, racism, and Islamophobia. Although there are different articles related to demonization and hate speech, there are not many scientific resources that explain these variables on Instagram and how it affects the inclusion of the Muslim community in Europe, significantly when the time spent on the Internet is growing.