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Asesoramiento profesional en Romero Rodriguez

Botox on YouTube: Influence, Emotion, and Misinformation

The current media environment is complex and has important effects on all aspects of life, including beauty and health. In this sense, YouTube has become one of the main contexts for the dissemination of tutorials and content related to medical procedures such as the application of Botox. Thus, the present study constitutes the first exploratory analysis of YouTube videos in Spanish related to this procedure. A preliminary analysis of 221 YouTube videos yielded a final sample of the 50 most viewed videos within this genre. The analysis was carried out through a quantitative content analysis assessing the popularity of the videos, contact and emotive strategies by the creator, the credibility conveyed, and the characteristics of information about the procedure itself. Results suggest that these influencers align with mainstream Internet celebrity culture in practices that aim at increasing their following and views, as well as calls for subscriptions and visits to other platforms and profiles. Moreover, they include different strategies to establish their credibility but emphasize personal experience. The positive portrayal of the procedure, including positive emotions and content that highlights the benefits, is interesting and supports the commercial nature of much of the content.
Equipo de Romero Rodríguez

Public TV in Andean America: Control vs Service

This paper analyzes and describes public television in Andean America through the historical, hermeneutic, and non-participating observation method, carrying out a critical review of the literature, legal provisions, and official websites. The research reveals the appearance and precariousness of Andean-American public television, its financing, and particular administration forms. Twenty-four stations were identified as having evidence of public ownership, of which only eight are close to the principle of public service TV. There is little evidence of the existence of public service television because of the political-ideological control of the public media by the various governments, especially by populist regimes. Also, public television in the Andean region suffers from the cultural contamination of banal commercial content and infotainment.
Retrato de una persona adulta

Slow Journalism in Latin America: Ethics and Resistance

The pressure of immediacy, the dictatorship of the click, and the growing avalanche of fake news have impacted journalism. Citizens are particularly skeptical about the information they receive from the press, especially in the digital media. Journalism is faced with the need – or almost the urgency – to rethink, reinvent and redefine messages, routines, and processes. In this regard, various initiatives, especially in Ibero-America, have opted for slow journalism as a reaction and response to information devaluation. The commitment to journalism that appreciates context and cares for narrative has driven this "slow" news trend that believes in "author journalism" and stories' humanization. Through the methodology of the case study, of a qualitative and exploratory nature, 12 experiences of "slow journalism" media in Ibero-America are reviewed, with a particular interest in their themes, contents, aesthetics, and sources of financing. It is concluded that these media are one of the few that carry out investigative journalism, although to subsist, they depend to a great extent on international cooperation agencies since their contents and aesthetics are elitist in comparison with their conventional digital peers, which reduces their capacity of maintenance by subscriptions and advertising.
El futuro del periodismo: tecnologia y evolucion de los medios

Artificial Intelligence and Augmented Reality in Journalism: Future Scenarios

The Gartner Hype Cycle for Emerging Technologies highlights “augmented human technologies” as one of their emerging trends, while the Future Today Institute alludes to the potential of extended reality (digitally manipulated environments encompassing virtual and augmented reality) for the development of new applications with great informative value. Based on this, the current study brings together in-depth interviews with experts who analyze the possibilities of augmented reality (AR) in journalism, including its weaknesses and some proposals for new journalistic scenarios. The study concludes that, according to experts, the use of AR in daily systems and applications is key to establishing this technology. In addition, experts stress the need to carry out sociological and ethical studies of its impact, as well as experimental research on the use of augmented senses in humans, including visual and haptic augmentation and hearing.