Audiovisual content viewing practices and the psychosocial sentiment of political efficacy in younger audiences from Spain and Mexico

Millennials and centennials are two generations highly involved with social issues at a political and technological level. This interest has been raised in many of these individuals, some members of «woke» communities, a search for politically correct language both in networks and contemporary audiovisual fiction usually consumed on streaming platforms. This study aimed to analyze the psychosocial feeling of political efficacy millennials and centennials have as streaming platform users in Spain and Mexico to determine their predisposition and justification to prioritize their points of view in the face of content censorship and cancellation. The results reveal that centennials have a greater sense of efficacy than millennials, the latter being the most concerned about censorship and freedom of expression when receiving a story.