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We are living through a time of major political changes due to the rise of populist leaders and the resurgence of extreme ideological movements. The emergence of this phenomenon is due, to a large extent, to the ease with which these political actors can disseminate and spread their messages without any limits through social networks, leaving aside the former “fourth power” of the media as filterers and reinterpreters of information. Generally, the formula used by these leaders and movements is usually based on symbolic social division and polarization through hate speeches that allow demonizing their adversaries while antagonizing the issuers: a discursive “us” against “them” based on verbal violence to dehumanize an “exogroup.” We want to discuss the importance of understanding the process of communicational transfer—which begins with hate speech and evolves into demonization and social polarization—as a strategic basis for creating an ideal scenario for the growth and strengthening of populist discourse, which is reductionist and simplifying in nature.