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Aesthetic ambivalence and ethical tensions on streaming platforms

Examining the television series adolescence as a case study

Ethical Ambivalence in Netflix’s Adolescence Series

According to the research of Fernández-Rodríguez and colleagues, the streaming era has normalized a striking contradiction: teen narratives can feel visually “cute” while staging profoundly “macabre” themes like violence, mental health crises, and institutional failure. The study theorizes this contradiction as ethical ambivalence, using the TV series Adolescence as a case study.

This article explains what ethical ambivalence in Adolescence means, why it matters for media ethics and adolescent representation, and how educators, parents, and platforms can apply the findings responsibly.

What is it?

Ethical ambivalence

According to the study, ethical ambivalence describes how a narrative can simultaneously (1) invite empathy and critical reflection and (2) risk turning suffering into spectacle—especially in algorithm-driven streaming environments. The authors connect this to themes like the cute–macabre duality, commodified suffering, and the blurred boundary between representation and endorsement.

The “cute–macabre” duality

The paper frames modern streaming aesthetics as a blend of seductive imagery and disturbing content. In this logic, symbols of innocence (children, bedrooms, toys) can be staged alongside fear, guilt, and violence—creating a moral tension that audiences must interpret.

Why is it important?

Key findings indicate that streaming platforms are not neutral “pipes.” They curate attention through emotional impact, and this can shape how young people build identities and moral frameworks—especially when narratives depict schools, police, or parents as powerless or “broken.”

According to the authors, the ethical risk is that intense aesthetics can “package” trauma into a consumable product. At the same time, the ethical value is that the same narrative can expose structural roots of conflict—shifting focus from sensationalism to social critique.

Study overview (summary of the original research)

According to the research design described in the paper, the authors used a qualitative, interpretive, and exploratory approach combining textual analysis, visual semiotics, and thematic analysis, supported by triangulation across episodes and promotional materials. Four independent coders contributed to reliability.

Research questions (RQ)

The study is organized around three questions:

  • RQ1: How does Adolescence construct otherness?

  • RQ2: What narrative, visual, symbolic, and rhetorical strategies express educational disenchantment among minors?

  • RQ3: What role do technological tools play in discourse formation?

Main analytical themes

The coders’ framework highlights recurring patterns such as ethical ambivalence, the cute–macabre duality, banalization of monstrosity, digital mediation of guilt and control, and symbolic motifs (e.g., mirrors, screens, toys, and long takes).

Key findings from the case study

Adolescence as “ordinary horror”

According to the results section, the series revolves around the murder of a teenage girl by a “normal” 13-year-old boy (Jamie Miller). The insistence on “normality” is central: the series frames violence as something that can emerge from the everyday.

Institutions look fragile, parents look unprepared

Key findings indicate that the series exposes institutional fragility and parental vulnerability—not just as plot elements, but as ethical signals about who bears responsibility for adolescent harm in a digital society.

Long takes and the risk of “spectacle”

According to the discussion, the show’s hyperrealist style—especially extended long takes and sustained attention to devastated faces—can risk aestheticizing suffering, aligning with debates on the “pornography of horror.” Yet the paper argues Adolescence also resists pure sensationalism by redirecting attention to systemic vulnerabilities.

Digital culture shapes the moral landscape

This article explains one of the study’s core claims: the series repeatedly returns to adult uncertainty about what minors do “in their room with a phone,” linking adolescent violence to digital environments, miscommunication, and mediated social worlds.

How is it applied?

For educators: media literacy as ethical competence

According to the paper, media literacy should be treated as a transversal competence integrating technological, cultural, and ethical dimensions—not only how to use media, but how to read, contextualize, and debate it.

Key findings indicate three practical training priorities for teachers:

  1. Denaturalizing form (how framing, sound, and color steer empathy)

  2. Distinguishing representation vs. endorsement

  3. Mediating impact (supporting emotional processing and reflective closure)

For parents: talk about meaning, not just plot

According to the logic of ethical ambivalence, “family conversations” should move beyond “What happened?” to “How did the show make us feel, and why?” This supports critical distance from shock-driven storytelling and helps adolescents separate aesthetic pleasure from moral judgment.

For platforms and creators: responsibility in teen storytelling

The study suggests that streaming platforms may leverage emotional impact to capture attention, raising ethical questions about content centered on vulnerable groups. The implied recommendation is stronger ethical reflection (and potentially clearer ethical codes) when dramatizing recognizable social traumas.

Quick FAQ (Q&A)

What does “ethical ambivalence in Adolescence” mean?

According to the study, it means the series can both critique violence and risk transforming suffering into an aesthetic spectacle—so empathy and discomfort coexist in the viewing experience.

Why do streaming aesthetics matter for teen audiences?

Key findings indicate that platform distribution and algorithmic attention can amplify emotionally intense narratives, influencing how younger generations perceive society and their own identities.

Is the paper claiming the show causes violence?

No. This article explains a qualitative interpretive analysis of representation and ethical tensions—not a causal effects study. The claims are about meaning-making, aesthetics, and ethics in streaming culture.

What can schools do if they use episodes for discussion?

According to the paper, schools should pair viewing with guided interpretation: analyze form, clarify representation vs. endorsement, and support emotional processing to convert affect into learning.

What is the main takeaway in one sentence?

The main findings indicate that Adolescence exemplifies an “aesthetics of ethical ambivalence,” where streaming storytelling oscillates between critique and spectacle while shaping public discourse on youth, violence, and responsibility.

Conclusion

According to the research, Adolescence is a powerful case study for understanding media ethics on streaming platforms: it stages adolescence as both fragile and threatening, uses postmodern aesthetics that blur innocence and danger, and forces viewers to confront how easily trauma becomes content. The practical implication is clear: strengthening critical media literacy—for educators, parents, and audiences—is essential to navigate ethically charged teen narratives in the streaming era.

Fernández-Rodríguez C, Castillo-Abdul B, Ábalos-Aguilera F, Romero-Rodriguez LM (2025;), “Aesthetic ambivalence and ethical tensions on streaming platforms: examining the television series adolescence as a case study”. Journal of Information, Communication and Ethics in Society, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JICES-08-2025-0220

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