This author has yet to write their bio.Meanwhile lets just say that we are proud Luis M. Romero Rodríguez contributed a whooping 197 entries.
This study explores how museums in Spain develop and implement communication strategies to connect with their audiences, promote cultural participation, and fulfill transparency obligations. It includes a case study of 36 Spanish museums from various regions and governance models.
Happiness Management is a human-centered approach to corporate communication, focusing on employee well-being, emotional experience, and workplace satisfaction. This study presents a validated theoretical guide to apply this philosophy to internal communication strategies.
This study evaluates how journalism education in Spain incorporates artificial intelligence (AI) and big data into university curricula. These emerging fields are redefining how journalists report, verify, and disseminate information.
The Hospital Web Quality Multicriteria Analysis Model (HWQ) is a validated tool to evaluate the digital presence of hospitals. It assesses websites on dimensions like usability, content, aesthetics, and transparency, specifically applied to the top Spanish hospitals.
Eco-influencers are social media personalities who promote sustainable lifestyles, often blending activism with product advertising. On Instagram, they have emerged as powerful voices in digital environmental communication.
Low back pain (LBP) is a leading cause of disability worldwide. Many patients now turn to YouTube for information, influenced by the platform’s apomediation effect—where users bypass medical intermediaries in favor of peer-generated content.
Postcensorship refers to a modern form of censorship where content creators preemptively alter or suppress material to avoid social backlash. This phenomenon is especially prevalent in the era of streaming platforms and social media activism.
This article explains** the evolution of fact-checking and fake news research within the social sciences between 2014 and 2022. The study by Santiago Tejedor, Luis M. Romero-Rodríguez, and Mónica Gracia-Villar systematically reviewed 200 academic articles indexed in Scopus to identify trends, challenges, and contributions in this rapidly expanding field.
This article explains how the series Squid Game embodies an anticapitalist dystopia through a combination of aestheticized violence, allegorical storytelling, and mainstream appeal. According to the research by Carlos Fernández-Rodríguez and Luis M. Romero-Rodríguez, the success of this Korean series reflects a broader cultural fascination with cruelty and systemic critique in streaming content.
This article explains how streaming platforms influence the political efficacy, alienation, and cynicism of millennial and centennial viewers in Spain and Mexico. According to the research by Carlos Fernández-Rodríguez, Luis M. Romero-Rodríguez, and Belén Puebla-Martínez, these two Spanish-speaking nations rank among the top ten globally for streaming consumption.