Luis Miguel Romero Rodríguez
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Competencia mediática de los jóvenes bolivianos

frente a la manipulación informativa de los medios audiovisuales

Media Literacy in Bolivian Youth: Combating TV Manipulation and Disinformation

What is this article about?

This article explains how Bolivian high school students perceive and react to the manipulation of news content by public and community TV. Through focus groups in El Alto-La Paz, Cochabamba, Santa Cruz, and Oruro, Valdez-López, Romero-Rodríguez, and Hernando-Gómez analyze how youth detect political bias, resist media manipulation, and propose their own media literacy framework.


Why is it important?

In a media environment marked by polarization, infotainment, and propaganda, this study reveals that Bolivian youth are not passive consumers. Instead, they call for critical thinking, emotional self-regulation, and active content creation to counter disinformation and advocate for democratic communication.


Key Findings: What do young Bolivians say?

1. Political manipulation is widespread

Youth perceive Bolivia TV as a government propaganda outlet and identify right-leaning private media as equally manipulative.

2. Commercial interests distort news

Channels avoid criticizing sponsors, especially in product-related segments, leading to biased or incomplete reporting.

3. Infotainment discredits journalism

Sensationalist programs mix drama with news, blurring the line between facts and spectacle. Students criticize this blend as deceptive and harmful.


Media Literacy Proposals from Youth

The article presents a media literacy model based on students’ insights, structured around:

Know (Saber):

  • Understand information sources

  • Learn audiovisual language

  • Identify bias and production systems

Be (Saber Ser):

  • Develop critical and emotional awareness

  • Promote respectful and civic dialogue

Do (Saber Hacer):

  • Create alternative content

  • Report and challenge disinformation

They recommend:

  • Media diets (infodietas) to regulate exposure

  • Creating youth-run educational channels

  • Introducing media education in schools


FAQs

Q: What types of manipulation are identified by students?
A: Political, commercial, and emotional manipulation through state and private media, particularly during crises.

Q: Do students propose solutions?
A: Yes. They recommend critical viewing, content creation, and inclusion of media education in curricula.

Q: What is their attitude toward traditional TV?
A: Mostly negative. They prefer interactive digital platforms and criticize traditional TV as outdated and biased.

Q: What actions do they suggest?
A: Turning off harmful content, discussing media critically in groups, and promoting media ethics and transparency.

Valdez López, O. E., RomeroRodríguez , L. M., & Hernando Gómez, A . (2022). Competencia mediática de los/as jóvenes bolivianos/as frente a la manipulación informativa de los medios audiovisuales. Revista Prisma Social, (39), 74–94.  https://revistaprismasocial.es/article/view/4861

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